Pharma · Beauty · Wellness — Social-First Agency — Est. 2012
We combine industry knowledge, consumer insight and strategic thinking to build brands that connect and perform. From positioning and media to content, partnerships and brand experiences — we design tailored strategies linked to clear business outcomes.
Collaborative, practical and technology-enabled. With 13 international consultants, we built our track record across 6 Latin American markets — Argentina, Colombia, Peru, Ecuador, Venezuela and Panama — with representation in Barcelona and London.
We don't offer services. We build systems that place your brand at the center of the culture your audience already lives in.










360º brand strategy including PR, events at BAF Week, digital media, branded content, social media and influencer marketing. Social communities grew from zero to 500K followers in under two years.
360º brand strategy with social media, events, content and influencer marketing — using a more creative entry into the category conversation across Argentina, Colombia, Peru, Ecuador and Venezuela.
Buscapina FEM — Live Activations
The work on BAF Week and the Buscapina FEM community was exceptional — the balance between online and offline actions created genuine momentum we hadn't seen before in the category.
The two-year strategy produced major qualitative growth in the way our audience communicates and engages with the brand. A true partnership in every sense of the word.
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For brands that want creative that stands out, leadership in culture, and growth with meaning, speed, and boldness — Peeling Wave is your partner.
Start the conversationOr reach us directly at hello@peelingwave.com